Free Book Online
Categories
Power Brands: Measuring, Making and Managing Brand Success

Pdf

Power Brands: Measuring, Making and Managing Brand Success

3.2 (2571)

Log in to rate this item

    Available in PDF Format | Power Brands: Measuring, Making and Managing Brand Success.pdf | Unknown
    Hajo Riesenbeck, Jesko Perrey
Contrary to the belief that brand management is mostly a matter of art and luck, the teams at McKinsey teams found out how brands can be measured, built, and managed systematically. Power Brands reveals the secret of strong brands, presenting a holistic approach to brand management, which combines precise science with target-oriented craft and inspiring art. Using concepts developed from a university study, the book introduces McKinsey BrandMatics, which combines systematic, qualitative concepts and indicators (e.g., brand image) with quantitative ones (e.g., revenue potential), resulting in a comprehensive and transparent framework for successful brand management.  
4.2 (2954)
  • Pdf

*An electronic version of a printed book that can be read on a computer or handheld device designed specifically for this purpose.

Formats for this Ebook

PDF
Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch.
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes

Book details

Read online or download a free book: Power Brands: Measuring, Making and Managing Brand Success

Review Text

Name:
The message text:

Other Ebook

Miscellanea