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Essentials of Health Care Marketing

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Essentials of Health Care Marketing

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    Available in PDF Format | Essentials of Health Care Marketing.pdf | Unknown
    Eric N. Berkowitz
A complete curriculum of marketing management tools and techniques, ideal for graduate, and upper level graduate courses, is contained in this text. Filled with examples from a wide array of health care providers, health systems, HMOs, physician-hospital organizations, and more, the chapters cover market research, strategy, and the strategic marketing process. Each chapter also includes study questions, objectives, and charts. Instructor's manual available.  
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*An electronic version of a printed book that can be read on a computer or handheld device designed specifically for this purpose.

Formats for this Ebook

PDF
Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch.
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes

Book details

  • PDF | 409 pages
  • Eric N. Berkowitz
  • Jones Bartlett Publishers
  • Unknown
  • 10
  • Business Money
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